When was the
last time you got REALLY excited about your role? Shake it up, turn it
inside out, stand out from the crowd. Think tangentially!
We want to help
high potential people make their mark on their business. We help them “Break
Where do we
start? Often with the question “What keeps you up at night?” This question
leads us to your biggest challenges, your biggest frustrations, and your biggest
obstacles. It is here we see opportunity.
We have a
proven track record of solving big challenges with Tangential Thinking.
It's more than a process, we have a completely different perspective. We firmly
believe "Feature/Advantage/Benefit" sales and marketing is at best a
cost of entry, at worst, a waste of time. This, and classic
"strategy" does little more than evoke sameness.
research results get you to the "least offensive" or "least
risk" positioning. These "herding" insights drive too many
brands to commoditization! Why not strive for truly meaningful
differentiation in the eyes of your target customer? In a world of cookie
cutter, me too, safe marketing, why not become that which your customer
DESIRES? In today's world, where we all have far more than we can ever consume,
it is no longer about your brand's features vs. your competition. It's
about building Purpose Brands that best meet your customer's jobs
requirements. We deploy Jobs -To –Be- Done Demand Generation.
Developed at Harvard, proven in the most challenging circumstances, practiced
by few. It is what we do!
Pharma, Medical Device, IT and more. We have helped drive existing
business, and generate demand for new business, different business. In
today’s economy the old approach is rarely going to help you break through.
several Impact Initiatives designed to help you break through. These
Internal Impact Sessions: Here
we take business analysis, strategic planning, and tactical brainstorming to a
whole new level. Our focus is different, our approach is unique, our
results are breakthrough.
are times when the best defense is a great offense, that’s for sure. But
how do you determine the highest impact or least risk efforts? We believe
that by simulating the action and reaction that may be evoked from your
competitors yields critical insights. Our Impact War Gaming exercises are
exciting for participants, and yield breakthrough direction.
Customer Interventions: We
help you gain new insights into your existing markets, or gain critical
understanding of new markets through our unique approach to customer
interventions. We take the tried and true, but tired and old, advisory
board to a new level of value to your organization. We also help you get
past the limitations of traditional market research via our one on one Impact
Interventions. We have all looked at market research reports that are
heavy on ink and paper, but light on real insight. We dig deep into the
heart and minds of your customer to gain the strategic insights you need to
make the right decisions.
Let us bring
you fresh ideas and breakthrough approaches. We will deliver the goods
Right Things, Right